For boat dealers in the US and Canada

The operating system for marine dealerships.

More leads, less typing and one place to run your dealership online. Enter a boat once and it shows up on your site, Boats Group, Google and Meta. Set it up yourself in minutes, with our team behind you.

  • Set up online in minutes
  • One login for your team
  • Built for US and Canadian dealers
Marine LogicDashboardLeadsAnalyticsBoatsEnginesServicePartsMarketingTeamDeveloped by growth.boxSearch boats, leads, people⌘KJDView siteLive inventory184+12 this weekNew leads27Sales 19 · Service 8Avg. days to sell41−6 vs. last quarterLeads by weekAll locations · last 12 weeksInboxJordan P.2m30' Center ConsoleSalesAlex R.18mSpring commissioningServiceSam T.1h2023 Pontoon 24Sales
Bayside MarineCall30' Center Console · $189,900New arrivalsView all2024 Bay Boat 22'$78,900In stock2023 Pontoon 24'$64,500In stockSchedule a sea trial

Enter a boat once. It shows up everywhere buyers look.

  • Boats Group
  • YachtWorld
  • Boat Trader
  • boats.com
  • Google Merchant Center
  • Google Ads
  • Meta catalog
  • Facebook
  • Instagram
  • Search Console
  • IndexNow

One platform

Everything a dealership runs on, in one place.

Running a dealership is hard enough. Replace the website builder, the inventory spreadsheet, the feed tool and the email app with one system your whole team signs in to.

Sync your listings everywhere

Marine Logic is your system of record. Boats Group, Google Merchant Center and Meta receive every change. You never edit a listing twice.

Enter every boat once

Boats, engines, parts and service in one inventory system, with stock numbers, statuses, price history, photo galleries, bulk actions and CSV. Bring it over from your current feed in one step.

Win buyers with a premium website

Fast, mobile-first pages for every boat, engine and part, with faceted search, inquiry, sea trial, financing and trade-in forms. Every page is made of blocks you edit yourself, and sold boats keep their search traffic.

Route every lead to the right desk

Sales inquiries go to Sales, service requests go to Service. Leads, email and texts share one Inbox, with the page and campaign every lead came from.

Measure without cookie banners

First-party, cookieless numbers per boat: views, leads and days to sell. Add GA4 when you want it, after consent.

Get found on Google

Structured data on every listing, sitemaps, clean addresses, a blog with an SEO helper and an AI Agent that keeps your posts and pages growing.

Bring buyers back automatically

Automatic emails to clients who opted in: price drops, new arrivals, deals, follow-ups and service reminders. New arrivals are posted to Facebook and Instagram too.

Run every location as one

Teams and locations, each with its own contact details. Admin, Manager, Sales and Technics each see what their job needs.

Explore features

How it works

Set it up yourself. We have your back.

Sign up online and your dealership is ready in minutes. Our team works like an extension of yours: when we see a change that will pay off, we take the initiative and set it up for you.

  1. Create your account

    Sign up with Google or your email, answer three quick questions, choose your plan and add-ons, and start your free trial.

  2. Bring your dealership over

    Give us your current website and inventory feed. Marine Logic reads them and fills in your details, locations, team, pages and listings for you to review.

  3. Make it yours

    Pick what you sell, add your logo and edit any page with blocks. A short checklist shows what is left: team, integrations, privacy and terms.

  4. Go live on your domain

    Add your domain with free TLS and switch on Boats Group, Google and Meta when you are ready. Our team is a message away.

Pricing

Pricing built around your dealership.

Create your free account and confirm your email. Answer three quick questions and you see every plan next to a calculator for accounts, listings and texting.

  • Three plans, each with the website and the inventory system
  • Add accounts, listings and texting as you grow
  • Monthly or yearly. Pay yearly and save 20%
Get started to see pricing

Every plan starts with 1 month free.

Questions dealers ask

What is Marine Logic?

Marine Logic is one platform for a boat dealership: a premium website, inventory management for boats, engines, parts and service, outbound sync to Boats Group, Google and Meta, leads routed by team, cookieless analytics, SEO and marketing. It is built by growth.box.

Can I sign up online?

Yes. Create your account, confirm your email and answer three quick questions. You then see every plan, build your price with add-ons and start with 1 month free. Your website goes live when you choose.

How does the free trial work?

You start with 1 month free. When you sign up, Stripe checks your card with a $1 hold that is released right away, and your trial starts once it passes. We email you before the trial ends, and when it ends the plan and add-ons you chose start, with their first charge. Cancel any time before then from Billing and you pay nothing.

Do I still edit listings in Boats Group?

No. Marine Logic is your system of record and sends your inventory out to Boats Group (YachtWorld, Boat Trader, boats.com), Google Merchant Center and Meta on every plan. You manage inventory only in Marine Logic.

Can I bring my inventory from my current website?

Yes. Paste your Boats Group, Merchant Center or other XML feed when you sign up and your listings and photos come over on their own. Marine Logic also reads your current website for your details, team, pages and posts.

Is there a setup fee?

Not when you sign up online. If you would like our team to bring over a large inventory or set up several sites for you, we quote any one-time fee up front. It is never part of the monthly price.

Can we keep our domain?

Yes. Your site runs on your own domain with free, automatic TLS, and the dashboard shows the exact DNS records to add. You stay the owner of the domain. Cruise and Propel also host your business email on it.

Do you support dealers with several locations?

Yes, on every plan. Each boat belongs to a location, leads can be scoped by location, and team members can be limited to theirs. Propel also runs several sites, each on its own domain.

Will our website need a cookie banner?

Not for Marine Logic. Analytics are first-party and cookieless. If you add GA4, it only loads after the visitor agrees.

Does Marine Logic connect to my DMS?

Not yet. Today leads can go out by email, ADF and webhook, and inventory exports as CSV. Tell us which system you use and we will look at it with you.

See Marine Logic with your own boats.

Bring your inventory over from your current feed and see it on your own site in minutes.