Features
One system from the first photo to the sold sign.
Every part of Marine Logic works on the same inventory. Change a price once and your website, feeds, alerts and reports all know.
Website
A dealer website that loads fast and closes leads
One premium theme, tuned for boats, in light and dark. Built for a 95+ mobile Lighthouse score with near-zero JavaScript.
- Faceted search by type, make, length, price, year and location that updates without a reload
- Listing pages with galleries, specs, price and call-to-action drawers
- Inquiry, offer, sea trial, financing, trade-in and service forms
- Sold boats stay up 90 days by default, then redirect to their make and model
- Your domain with automatic TLS, or a free marinelogic.app address
Inventory
Inventory management made for marine
Boats, engines, parts and service in one place, with fields set up for marine: hull, power, hours, trailer and more.
- Stock numbers, statuses (available, pending, sold) and price history
- Photo galleries, sized and stored for you
- Bulk actions and CSV import and export
- Every listing belongs to a location
- Smooth with 500+ listings
Inventory sync
Boats Group, Google and Meta, kept in sync for you
Feeds are rebuilt every time inventory changes. Marine Logic only sends: you never manage a listing anywhere else.
- Boats Group: YachtWorld, Boat Trader and boats.com
- Google Merchant Center and Google Ads feeds
- Meta catalog for Facebook and Instagram ads
- Feed health checks that flag missing photos, prices or fields
Leads and CRM-lite
Every lead lands with the right team
Forms route by team: sales inquiries to Sales, service requests to Service. Each lead keeps its boat, page and campaign.
- An inbox per team, with assignees and statuses
- Contacts that remember every inquiry
- Email notifications, ADF and webhooks
- Source attribution: page, campaign and click id
Analytics
Numbers you can trust, no cookie banner
First-party, cookieless analytics built into your site. Dashboards follow roles: Sales sees sales numbers, Service sees service.
- Views, leads and days to sell per boat
- Traffic sources and campaigns
- GA4 as an option, loaded only after consent
SEO
Found on Google for the boats you have today
Every listing ships with structured data, sitemaps and clean addresses. Every plan gets the AI Agent, which writes for search, and the tools for continuous SEO.
- JSON-LD for listings, dealers and locations
- XML sitemaps, robots and llms.txt
- A blog with a keyword-based SEO helper
- AI Agent on every plan: new blog posts, older posts kept current and pages like “Sea Ray Boats For Sale in Florida”, approved by your team or published for you
- The AI Agent runs every 3 days on Launch, every 2 days on Cruise and every day on Propel
- Search Console, IndexNow and SEO reports on every plan
Marketing
Marketing that runs on your inventory
Shoppers save searches and watch boats on your site. When a price drops or a new match arrives, they hear about it.
- Email campaigns from your own verified domain
- Price-drop and new-match alerts with double opt-in
- New arrivals posted to your Facebook Page and Instagram
Team and locations
Roles that match how a dealership works
Invite your team, assign roles, teams and locations. Admins can rename roles or create their own.
- Multi-location dealers, from one store to a group
- Teams route leads; Sales and Service come built in
- Activity and audit log for admins
Four roles out of the box
Each dealership starts with these presets. Admins can change them or add their own.
Everything in the dealership, including billing, users and settings.
All inventory, leads and numbers across teams and locations, plus content, marketing and staff.
Creates and edits inventory, and works the Sales team’s leads and numbers.
Service requests, service and parts content, and the Service team’s leads and numbers.
See Marine Logic with your own boats.
Start with 1 month free. Bring your inventory over, see it on your own site, and cancel before the trial ends to pay nothing.